Cetaphil has launched its first fully integrated consumer marketing campaign

Cetaphil has launched its first fully integrated consumer marketing campaign. The new consumer-focused strategy is a significant step-change in the Cetaphil brand’s marketing efforts, which have historically relied primarily on dermatologist recommendations to patients. The campaign was created by the brand’s new agency of record Cramer-Krasselt. The TV, print (at right) and digital advertisements have a decidedly unique look that solely focuses on the skin, paired with statements that demonstrate how women balance the demands of their day-to-day lives with how Cetaphil products balance the day-to-day demands on their skin.